Major🔑 alert (for those who don't speak millennial, that's the lingo the kids—and DJ Khaled—use on Snapchat): Success does not necessarily entail getting a good night’s sleep, maintaining a healthy diet, or even working hard to achieve your goals—all it takes is a silky layer of Palmer’s classic Cocoa Butter Formula (the OG of body lotions). Who knew the secret to life was sitting on the drugstore shelf all these years?
“Cocoa butter is the key,” said DJ Khaled, Grammy-nominated record producer, Snapchat phenom, and pseudo-self help guru. While Khaled is also an outspoken devotee of Dove soap and Listerine mouthwash, it’s cocoa butter—and cocoa butter only—that keeps him #blessedup. In fact, Khaled is such a fan of the formula that he once told The New York Times he puts it “all over my face and my iconic belly and my arms and legs.” (He’s generously provided photographic proof of this, by the way.)
Never one to stop while he’s ahead, Khaled announced last week on The Late Show with Stephen Colbert that he’ll be coming out with his own line of cocoa butter, which will be released tomorrow through Palmer’s and We The Best. The collab contains three equally intriguing variants: “We The Best Glow,” “Live Life Smooth,” and “They Block.” (If you don’t follow Khaled on social media, you won’t understand who “they” are. And if you do follow him, you probably still don’t understand...but it’s OK because nobody really does.) Even better than seeing the rather rotund producer lube himself up with lotion on social media: attending his bottle signing in New York IRL. Let’s face it, Khaled is in love with the cocoa.