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How Topshop Is Bringing Back the Noodle Perm

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How Topshop Is Bringing Back the Noodle Perm

Pull off red eyeshadow like a pro

BY LISA HAYNES

BEAUTY  -  SEPTEMBER 18

Thanks to the frantic pace of the digital age, the average person has the attention span of a goldfish. (No, seriously. This is a fact supported by an actual study.) Seeing as the fashion sphere changes its mind even faster, we decided to provide you with a condensed report from backstage this season. As much as we'd like to pen novels in the name of lipstick and hairspray, we get it—you're busy. Here, the beauty version of CliffsNotes (all facts, no fluff) that you can easily skim in eight seconds...because science says that's all the time you have.

SHOW: Topshop Unique

CITY: London

THE LOOK: Ravishing, sexy russet with a serious nod to the 80s. Think Cindy Crawford working a Kristen Stewart red eye.

INSPO: Last season's 80s tough, punk girl left the club scene behind and got a bit more glam and a lot more supermodel. Her current vibe is Brooke Shields brows and relaxed spiral perm.

KEY PLAYERS: Makeup artist Hannah Murray, Hairstylist Duffy, Manicurist Anatole Rainy

BEAUTY MVPs: Topshop Beauty Lipstick in Temptation (used on lids), Topshop Beauty Gel Nails in dark fuchsia pink (unnamed, launching Spring 2017), L'Oréal Professionnel Tecni.Art Full Volume Envy Extra Mousse

TOP TIPS: Customize red to suit your skin tone and eye shape. Murray mixed Topshop's Contour Wand and Lipstick in Temptation (a ruddy, brown-ish red) to provide each model with a bespoke lid look. “Honestly, red is such a flattering color—it makes blue, green or brown eyes instantly pop,” said Murray. “It's the new update on a ‘normal’ brown eye.”

The Topshop girl is anything but straight, but this season’s she gone uber-curly, care of Duffy and a teeny 10mm iron to create a “dropped-out spiral perm.” Keeping the length and individuality of each model’s hair, he wanted a “very long, lazy curl,” exaggerated by twisting the hair as you wrap it around the micro-iron. As for the front? “Homemade glamour, using fingers to drag hair over to the left,” Duffy said of his new wave supermodel ‘do.

WORDS FROM THE WISE: To turn instant noodle corkscrews into cool, lived-in curls, do as Duffy does: “If you’ve got naturally curly hair mist it with a little bit of L'Oréal Professionnel Pli, if you’ve got naturally straight hair mist with water, and then clap your hands together to break up the curl.”

TREND TALLY: Curls were emphasized at countless shows, including Rag & Bone, Proenza Schouler, and Tommy Hilfiger. Sunset colors were swathed over lids at Derek Lam, Anna Sui, and Adam Selman







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