Thanks to the frantic pace of the digital age, the average person has the attention span of a goldfish. (No, seriously. This is a fact supported by an actual study.) Seeing as the fashion sphere changes its mind even faster, we decided to provide you with a condensed report from backstage this season. As much as we'd like to pen novels in the name of lipstick and hairspray, we get it—you're busy. Here, the beauty version of CliffsNotes (all facts, no fluff) that you can easily skim in eight seconds...because science says that's all the time you have.
SHOW: Ashley Williams
THE LOOK: The DIY vibe at the heart of this look is blended with a soupçon of eccentricity and a little nod to the retro.
INSPO: Williams stuck to her brand DNA: London girl who’s fully a part of the culture—and subculture—of the city. In Ffrench’s words, the makeup is “ladylike with a twist.”
TOP TIPS: The finger wave is still experiencing a resurgence, though it’s no longer an earnest replication of the 20s favorite. Now, the classic curl is softer and messier. According to Brownsell, the retro style looks right when it, well, looks “a bit wrong.” To nail the look in 2017, apply salt spray, pin, and loosen with fingers to finish. Add some rhinestone-studded drop earrings or one of the designer’s “paranoia” slides to amp up the sparkle factor.
WORDS FROM THE WISE: Don’t be afraid to play with the placement of products: “We’ve used the grey MAC Kabuki Magic Retro Matte Liquid Lipcolour on eyelids along with eye pencil and mascara.” Thanks to the fusion of different textures, the eye makeup looks effortless and hazy (like London's foggy skies).
TREND TALLY: Finger waves were also spotted at The Blonds.