From tights at Gucci to underwear and chokers at Versus Versace, catwalkers were branded by designers (much like cattle) for Fall 2017. And like members of a herd, the masses are bound to follow suit when these logo-centric wares hit stores—signaling to anyone with eyes that they are dressed in designer goods. But for those who prefer to take a subtler approach (or find a more budget-friendly way to get in on the branding action besides a $2300 hooded sweatshirt), there are logomania manicures.
Demna Gvasalia commissioned double B’s for Balenciaga from polish pro Mei Kawajiri, while Marc Jacobs tasked mani maven Jin Soon Choi with adhering specially crafted gold studs to models’ talon-like tips. Off the runway, manicurists are making a solid case for even bolder branded moments—like Kawajiri’s Supreme x Louis Vuitton collaboration carefully painted across squared-off claws, Madeleine Poole’s millennial pink Gucci-emblazoned mani/pedi for Petra Collins, and Unistella’s pearl-studded nails inspired by Gucci’s embellished black leather pumps.
While those heels will set you back at least a grand, a decal sourced Etsy or in a corner nail shop in LA’s Chinatown neighborhood (where Poole found the gold Gucci adornment a few years back), will only cost you $2.50 to add to cart. While a manicure is merely a temporary way to get in on the trend, you can’t beat the price, hands down.