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The Logomania Manicure Is the Best, Budget-Friendly Way to Get Branded

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Faustine Steinmetz is This Year’s Swarovski Collective Award Winner  

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The Logomania Manicure Is the Best, Budget-Friendly Way to Get Branded

Designer digits are trending  

BY AMBER KALLOR

BEAUTY  -  MAY 09

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From tights at Gucci to underwear and chokers at Versus Versace, catwalkers were branded by designers (much like cattle) for Fall 2017. And like members of a herd, the masses are bound to follow suit when these logo-centric wares hit stores—signaling to anyone with eyes that they are dressed in designer goods. But for those who prefer to take a subtler approach (or find a more budget-friendly way to get in on the branding action besides a $2300 hooded sweatshirt), there are logomania manicures.

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Demna Gvasalia commissioned double B’s for Balenciaga from polish pro Mei Kawajiri, while Marc Jacobs tasked mani maven Jin Soon Choi with adhering specially crafted gold studs to models’ talon-like tips. Off the runway, manicurists are making a solid case for even bolder branded moments—like Kawajiri’s Supreme x Louis Vuitton collaboration carefully painted across squared-off claws, Madeleine Poole’s millennial pink Gucci-emblazoned mani/pedi for Petra Collins, and Unistella’s pearl-studded nails inspired by Gucci’s embellished black leather pumps.




While those heels will set you back at least a grand, a decal sourced Etsy or in a corner nail shop in LA’s Chinatown neighborhood (where Poole found the gold Gucci adornment a few years back), will only cost you $2.50 to add to cart. While a manicure is merely a temporary way to get in on the trend, you can’t beat the price, hands down.

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A post shared by NAILS by MEI (@nailsbymei) on




A post shared by NAILS by MEI (@nailsbymei) on




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Faustine Steinmetz is This Year’s Swarovski Collective Award Winner  

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Photo: Courtesy of Swarovski

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