If guzzling glasses of rosé all summer long isn’t enough to satiate your appetite for the fizzy pink drink, you can now cover yourself in it from hair to toe (kind of) thanks to Jen Atkin. After recently launching hair supplements and foaming dry shampoo (oh, and a merch collab with Virgil Abloh's Off-White for VIPs and editors only), Atkin announced today via Instagram that her latest must-have product—a rosé-scented, silicone-free hair and body oil—is dropping on theouai.com May 11.
The combination of nutrient-rich oils (think hydrating absinthium, rejuvenating rosehip, and moisturizing shea) and sweet-smelling fragrance notes (a blend of rose, bergamot, lychee, cedarwood, and white musk the company dubbed "Ouai No. 5") make this summer elixir your one-stop-shop for a sexy, poolside glow. Bonus: at three ounces, this TSA-friendly bottle is the ideal companion for a Memorial Day weekend escape.
Atkin recommends raking one to three drops through wet hair for a slick look similar to the one the mane master created for Kendall Jenner, Behati Prinsloo, Taylor Hill, Bella Hadid, and Chrissy Teigen at the Met Gala, or smoothing it through dry strands after a blowout to tame any frizz. From the neck down, apply it post-shower to lock in moisture or spirtz across sun-kissed legs for dewy sheen. If last year's rosé gummy bear craze was any indication, we suggest getting in line now, as this blush-colored beauty booze is bound to go fast.
Photo: Courtesy of The Ouai
Ouai Rose Hair and Body Oil, $32; theouai.com May 11