Have you ever longingly looked at your eyeshadow palette made to the flatter the masses and thought, “But what about me?” In an age where narcissism is arguably at its peak thanks to social media, MAC is tapping into egotistical culture with its latest range of eyeshadow palettes (out August 3). Unlike Dove’s failed attempt to craft bottles that represent varying body types (one of the many recent examples of bad ad campaigns that happen to good brands), the cosmetic company is using color to express a range of personalities, which include the Prissy Princess, Rockin’ Rebel, Fashion Fanatic, Mischief Minx, Power Hungry, and the highly anticipated Basic Bitch. Judging by these palettes, girl bosses prefer warm neutrals, while basic bs prefer cooler, muted tones like pewter and shimmery lilac. As for the finishing touch, look no further than the Rollerwheel Liquid Liner (available online August 17)—a spinning disk applicator that operates much like a miniature pizza cutter by depositing the perfect amount of black, brown, or cobalt pigment in one seamless stroke. Next time you find yourself pondering your makeup look before brunch (complete with rosé and avocado toast) or a power lunch with Fortune 500 execs, consider your lids covered.
MAC Rollerwheel Liquid Liner in Roller Royale, Rollerwheel Brown, On a Roll Black, Rollin' Black Shine, $21 each; available at maccosmetics.com August 17
Photo: Courtesy of MAC