Just a day after the menswear schedule for London was released, the British Fashion Council (BFC), which has a big role in supporting emerging talent at LC:M with its Newgen Men initiative, has announced that its annual fashion awards ceremony will adopt a new format and venue—and a new name. Kind of.
Previously known as the British Fashion Awards, the Fashion Awards 2016, in partnership with Swarovski, will take place on December 5 at the Royal Albert Hall. (The London Coliseum has played host to the ceremony in years past.) The awards will celebrate the best of British and international talent.
According to the BFC, the new format will aim to raise “significant funds” over the next ten years for its Education Foundation charity, which will help give students scholarships to attend top fashion universities.
“As a global industry we should make a commitment to support talented people from all backgrounds to fulfill their dreams and access the best universities in the world,” Natalie Massenet, BFC chairman and Net-a-Porter founder, said in a statement. Massenet added that with this new format in place, the goal over the next decade will be to invest 10 million British pounds (or $14,542,400) to support emerging talent. “London is seen as the capital for the most creative new talent in the world that provides talent and energy for the global fashion industry.”
London has always stood out as a fashion capital that pools its resources to help emerging talents make it big. This is just one more example of the city’s commitment to the future of fashion—Milan, Paris, New York, take note.