The question of who will fill Massimiliano Giornetti’s shoes at Salvatore Ferragamo since his departure last March has finally been answered. WWD reports that the recently appointed CEO of Ferragamo, Eraldo Poletto, has named Fulvio Rigoni as the new head of womenswear.
Rigoni comes from within the company, and headed up design on last September’s collection, which FU said was a “well-rounded offering”, but that it could do with a leader. It will be interesting to see how Rigoni will fare at the helm, but it helps that he has an understanding of the house’s values.
Bringing in a new designer—especially an unexpected one—could have brought in some much needed press for the brand (à la Demna Gvasalia’s appointment at Balenciaga), but sometimes hiring from within produces a creative director that sees the potential to take the brand somewhere new while knowing how it already works (in the vein of Alessandro Michele at Gucci).
That is not to say that Ferragamo is opposed to hiring from the outside—in September, that brand announced that it had tapped Paul Andrew to be the design director of women’s footwear. Poletto himself is also somewhat of an outsider, having worked at Furla before Ferragamo.
Poletto also mentioned that there were new designers for the leather goods collections, and the men’s ready-to-wear line, although he did not give specific names. Considering Rigoni came from within, it might be safe to assume that these designers have also been with the design team, although fashion watchers should still keep their eyes open for an announcement in the future.