Next

Gucci's Tokyo Youthquake

Next

Oh, the CFDA/Vogue Fashion Fund

Next

Rosie Assoulin Wins Swarovski Collective Award

Gucci's Tokyo Youthquake

Are Alessandro Michele's designs the secret to eternal youth?

BY JULIE D'ALESSANDRO

NEWS  -  JUNE 30

 hero

Photo: Glen Luchford / Courtesy of Gucci

Since taking over as creative director, Alessandro Michele (and his hair) has reinvented the way fashions view Gucci. He brought color and light into a world that was mostly filled with black. The quirky signature style of Gucci has sparked a fashion revolution, and since he is continuously producing more collections (a new capsule debuted earlier this week), it doesn’t show any signs of stopping. 

Today, the house debuted its Fall 2016 campaign, which, starring industry favorite Petra Collins, is set in Tokyo. In the Glen Luchford-lensed images, a crew of Gucci kids wander about the city, exploring everything from tea houses to pachinko parlors, while donning pink fur coats and kimono-esque gowns. Below each image is a caption that describes what the Gucci kid might be thinking or doing in the moment. 

 embed

Photo: Glen Luchford / Courtesy of Gucci

Exploring youth culture in fashion campaigns has been incredibly popular over the past year. For Spring 2016, Alexander Wang created the “Wang Squad”, a collection of the coolest models and musicians who ran around New York. Michele’s version of this is significantly more tasteful (Unlike Wang's ads, there are no models posing with male genitalia or making out with Travis Scott in a bathroom), but the similarities between the two campaigns are uncanny. Maybe designers are realizing that hyper youth culture is what sells fashion. Kids with money will do anything to be cool, and if that means buying a Gucci fur coat or a floral suit, so be it. 




When all is said and done, fashion is supposed to create a fantasy, and what's more fantastic than feeling forever young?

0 Comment

Oh, the CFDA/Vogue Fashion Fund

Adam Selman, Area, and more are among the finalists

BY JULIE D'ALESSANDRO

NEWS  -  JUNE 30

 hero cfda

Adam Selman Fall 2016 / Photo: firstVIEW

Rosie Assoulin Wins Swarovski Collective Award

After scooping up the CFDA Swarovski honor last year, the New York designer takes another prize

BY HILARY SHEPHERD

NEWS  -  JUNE 29

 hero rosie

Photo: BFA.com. View more at BFA.com.