It’s that time of year again, when the fashion world begins debuting lavish advertisements for the shopping (ahem, holiday) season, packed with as many celebrities as possible.
H&M, for example, has just dropped a short film starring Adrien Brody for its holiday campaign. Of course, the bigger news is that it was directed by acclaimed filmmaker Wes Anderson. Not unlike Prada’s recent film with David O. Russell (which wasn’t really a campaign), it seems as though it was a collaborative process, with many Anderson-isoms: Frequent star Brody is involved, there is a character named “Fritz," an Art Deco font has been used, lots of camera pans, some low-stakes disappointment (“we’re going to miss Christmas”), and a charming, if not twee, resolution (“makeshift Christmas party with retro décor!”). And of course, the entire thing takes place on a train. The only thing out of place, oddly, was the clothing itself. As it wasn’t a Wes Anderson-designed—or even themed—collection, the modern, normal clothing didn’t jump out enough. Then again, people were going to buy it anyway, so a romp on a train was always going to be a better commercial choice than models throwing fake snow in the air. Besides, the accompanying images have nothing to do with Anderson, instead featuring the likes of Ashley Graham, Alek Wek, and Edie Campbell posing.
In other video news, Saint Laurent has dropped yet another new clip, YSL04—Evening Part 1. It’s kind of nice that they are keeping with the numbered system, as we can officially say that this has nothing to do (thematically, at least) with its last clip, YSL03, despite having the same director (Nathalie Canguilhem), and that the accompanying images were shot by the same photographer (Collier Schorr). The title additionally suggests that YSL04 will be a larger campaign, likely with more video releases to come soon. At any rate, Part 1 features a bunch of beautiful people making out with each other whilst wearing Anthony Vaccarello’s debut collection for Saint Laurent.