There are now officially two talking points regarding how brands will approach the upcoming shows in 2017: Will they be “see-now, buy-now”, or “co-ed”? Tommy Hilfiger has already announced he has shifted to immediate sales, while Gucci has merged the boys and the girls. Meanwhile, Tom Ford and Burberry have done both.
Kenzo, which is designed by Humberto Leon and Carol Lim, is in the news today for announcing that it will embrace in the latter, officially mixing its men's and women's collections on the runway. WWD reports that the show will take place on January 22nd (at the end of men’s week), and that the brand will continue to hold co-ed shows in January and June from now on. But wait—there’s more! During regularly scheduled Paris fashion weeks (in March and September) Kenzo will hold special shows, which they have not yet outlined (although best guess is that it will be “see-now, buy-now” capsule collections, or events, like the one they had in New York to release the short film The Realest Real).
Men’s week is almost here, so if any other brands are coming forward with mixed-gender shows, it will no doubt be announced soon.