Finally, finally, the higher ups at Dior have confirmed what we’ve all known for a few weeks now: Maria Grazia Chiuri is the new creative director of the house.
In a statement to Business of Fashion, Dior’s Chief Executive Sidney Toledano said, "Because she’s a woman and she has a different perspective on what she is going to do and it played an important part. I was looking for somebody that was deeply understanding the needs of a woman of today and tomorrow globally.” This will be the first time a woman has ever been creative director for the house (not including Lucie Meier, who has been holding down the fort since Raf Simons' departure with Serge Ruffieux). The house of Dior is the bastion of refined elegance and luxury, which may or may not be relevant to the consumer’s approach to life today. Indeed, having a woman in the driver’s seat might be the best way to tap into what the modern Dior client wants from the house. Elegance and luxury are in the eyes of the beholder.
Chiuri will be tasked with heading up the couture and ready-to-wear lines, as well as accessories, effective almost immediately—she starts next week. Chiuri is really hitting the ground running here, as her first collection for RTW will be at the end of September, during Paris fashion week.
While we already know that good things are in store for Pierpaolo Piccioli, don’t fret over Ruffieux and Meier. According to BOF, Toledano and LVMH are interested in keeping the pair in the family, and will be devising some sort of special project for them. This seems like a nice, happy ending for everyone involved, including Simons, who is rumored (is it really a rumor if we all know it’s true? Does this whole Chiuri/Dior thing not prove that?) to be going to Calvin Klein.