One of J Brand’s founding members is returning to the denim line. It was announced late yesterday (well, not by West coast time) that Susie Crippen, who began the line with Jeff Rudes in 2004, is now back as creative director.
J Brand quickly made a name for itself in the mid-00s by pushing skinny jeans, and many credit the company for the trend. Crippen left in 2010, and Rudes left in 2014, leaving the brand without its founders for two years.
Now with Crippen back in the fold, could a new It style of jeans be looming on the horizon? Skinny legs have dominated mainstream style for about 10 years now, with minimal change. Waistlines have risen considerably, and people are less interested in the “distressed” look, but otherwise, the skinny leg is still en vogue, save for some quiet competition from the slouchy boyfriend jean.
We might just be due for a complete overhaul. In the meantime, it seems Crippen will focus on staying true to the line's roots. “I love this brand and there is nothing more thrilling than the opportunity ahead of me,” she said. Welcome back, Susie.