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Today in New Ads: Brandon Maxwell, Tiffany & Co., Raf Simons, Agnona, and Ferragamo

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Today in New Ads: Brandon Maxwell, Tiffany & Co., Raf Simons, Agnona, and Ferragamo

Spring 2017 campaigns are still trickling in

BY ARIA DARCELLA

NEWS  -  JANUARY 31

Ebony from Brandon Maxwell on Vimeo.

Most people in fashion are gearing up for various fashion weeks, prepping collections and pulling together shows. But there are still a few brands that are releasing their Spring 2017 campaigns. 

Brandon Maxwell is among them, calling on his muse, model Riley Montana, to star in his video and accompanying images. Maxwell and his longtime collaborator Jessy Price, shot Montana in her hometown of Detroit, and even included members of her family. FU’s beauty editor-at-large, Vincent Oquendo, provided the makeup in a campaign that re-contextualizes Maxwell’s red-carpet looks in a down-to-earth setting.

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Photo: Courtesy of Tiffany & Co.

Meanwhile, one of Maxwell’s biggest supporters, Lady Gaga, is appearing in ads for Tiffany & Co. Mother Monster appears both in a 60 second ad for the Superbowl (where Gaga will also be performing) and in print images. Shot by David Sims and styled by Grace Coddington, the ads feature HardWear, one of the last collections designed by Francesca Amfitheatrof.

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Photo: Courtesy of Raf Simons

In other campaign news, Raf Simons has released his Spring 2017 campaign one day before his Fall 2017 show at New York Fashion Week: Men’s. Shot by frequent Simons collaborator Willy Vanderperre, the campaign draws on the photography of Robert Mapplethorpe—fitting, as the Spring collection was designed in collaboration with Mapplethorpe’s estate. The simple black-and-white photographs are striking, yet warm.




Agnona has also released a film to showcase its Spring ’17 collection. Inspired by Brian De Palma’s Dressed to Kill, the clip (titled Closing In) stars Malgosia Bela and Stanislas Merhar, who have a chance encounter outside of the Villa Panza, a modern art museum in Varese, Italy. “We are playing with refractions of Italian and American late century cinema. So you have these incredibly actresses like Romy Schneider, in the Visconti film we referenced last season, and this time the flawless Angie Dickinson in Dressed to Kill,” said Agnona’s creative director Simon Holloway. “They are beautiful women that brought great craft and iconography to the screen and we are hoping to capture notions of that in a modern and cultural way.”

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Photo: Courtesy of Ferragamo

Finally, last week Ferragamo released its Spring ads for both men and women. Shot by Peter Lindbergh, the campaign stars Lily Aldridge, Andres Velencoso, and McKenna Hellam in Sicily. Beautiful people wearing beautiful clothes in a beautiful location is the best way to describe the final product, which also features a video component, because what doesn’t these days?

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