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Chanel Names 2017 the Year of Gabrielle

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M2Malletier Dials up the Decadence for Fall 2017

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Chanel Names 2017 the Year of Gabrielle

The maison's next launches will reference its founder

BY FRANCES SOLA-SANTIAGO

NEWS  -  FEBRUARY 22

There are legions of powerful women we could look up to for inspiration, but perhaps no one evokes the rebellious feminine spirit better than Gabrielle “Coco” Chanel. And in times like these, it seems fitting that the house of Chanel would turn the spotlight on its independent female founder. 

The maison debuted the first of a four-film mini-series with Gabrielle, A Rebel at Heart, a black-and-white short featuring Coco Chanel photographs, iconography, and quotes that show why the designer is an enduring inspiration. “To choose, to desire, to be. These three verbs characterized Gabrielle, a rebel at heart who set her course for a destiny she instinctively knew was hers,” the maison wrote in a statement. 

The film is the 18th such project to debut on the Inside Chanel website (previous flicks include The Lion, No.5, and The Jacket), and focuses on the attitude that made Coco Chanel a force to be reckoned with. She liberated women from social norms by making clothing that encourages freedom of movement. And let's not forget the politics of her hair, a short bob that moved many to lob off their long, cumbersome tresses.

But the celebration of Coco doesn't stop there. Karl Lagerfeld dedicated the House’s newest bag, “Gabrielle," as well as a fragrance to the brand's namesake. The purse is set to hit stores in April, following the release of a campaign featuring Cara Delevingne, Kristen Stewart, Pharrell, and Caroline de Maigret. 

We can’t secure you one of those coveted new bags, but we can give you a better gift—Coco Chanel's principles of life: To choose a life we want, to desire more than is offered, and to be the women we’ve always wanted to be. Indeed, words to live by. 

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