Edward Enninful is leaving his position as fashion and creative director of W magazine, to be the editor-in-chief of British Vogue. Alexandra Shulman, who had been at the helm of the publication for 25 years, stepped down earlier this year.
Enninful is more than qualified for the job, with over two decades in the fashion industry under his belt, working for both alternative and mainstream publications such as i-D, and various Vogues. This past October, he was even given the title Officer of the Most Excellent Order of the British Empire, and he has been awarded numerous accolades from the industry as well.
Enninful also has countless friends and supporters in the fashion industry. Last year, when he was celebrating his 25th anniversary in fashion (with a collaboration with Beats by Dre), he and Naomi Campbell sat down with FU’s EIC Katharine K. Zarrella.
“I’m proud of Edward and everything that he does. I know he works really hard, and he’s traveling nonstop, nonstop—he doesn’t have time to breathe,” said Campbell of her longtime collaborator and friend. “He’s very passionate about what he does, and he’s the biggest researcher that I know. And it means a lot to him—he cares. That’s what makes him such a great fashion director, even from the time he was at i-D, because he cares. He’s always cared.”
It will be particularly interesting to see what someone with such a passion for clothing and image making does with the publication. Will British Vogue become the new leader in fashion photography under his leadership? We will have to wait until the fall to see what Enninful’s vision will be—he doesn’t take over British Vogue until August 1.