Writing about fashion advertising doesn’t mean it’s a slow news day, it just means that fashion advertising is news. But not news enough that every campaign get’s it’s own separate post, because at the height of a campaign season (which we’re in now, with Fall 2017 ads being released left and right) there are multiple drops a day, and that’s just a lot to keep up with. In light of that, here’s a quick roundup of what brands did today—cowboys and supermodels are involved, as are celebrities. Your favorite photographers all showed up. The gang’s all here. Let’s get started:
Glen Luchford is certainly on a roll! Earlier this week, the photographer’s work for Gucci was released, and today it was revealed that he is also is the eye behind the new Hugo Boss campaign. The images, which feature Hannes Gobeyn and Kiki Willems, take on a cinematic quality, by having each frame represents part of a running story. The photographs have a grand feel, with warm lighting and wide compositions. While the images are beautiful, they’re kind of what one expects from Boss. Perhaps one day, Luchford can convince them to throw in an alien or two.
Photo: Glen Luchford / Courtesy of Boss
Missoni, on the other hand, is keeping things light, fun, and leaning on the younger side. The brand has tapped Harley Weir to lens the campaign, which stars It model Gigi Hadid. Though the images were shot at Angela Missoni’s home in Brunello, Italy, (which overlooks Monte Rosa), the focus is all on the clothes, which feature as many geometric patterns and stripes as one might expect from the brand.
Also going for bright, bold, and fun is Anna Sui in the new campaign out for her capsule collection with the Macy’s brand INC. Karen Elson fronts the images shot by Ellen von Unwerth, who brings her artistic edge in regards to the highly saturated colors and cheeky spread. It’s kind of a perfect marriage, as Sui is known for playful designs that require a campy (but not overdone) flair, which is von Unwerth's specialty.
Photo: Harley Weir / Courtesy of Missoni
Also going for bright, bold, and fun is Anna Sui in the new campaign out for her capsule collection with the Macy’s brand INC. Karen Elson fronts the images shot by Ellen von Unwerth, who brings her artistic edge in regards to the highly saturated colors and cheeky spread. It’s kind of a perfect marriage, as Sui is known for playful designs that require a campy (but not overdone) flair, which is Von Unwerth's specialty.
Finally, Tiffany & Co. has released its “There’s Only One” campaign, which should be noteworthy not for what is in the images, but who. The brand has hired a bevy of celebrities to front the Inez & Vinoodh-lensed campaign, including Elle Fanning, Zoë Kravitz, Janelle Monáe, ballet dancer David Hallberg, model Cameron Russell, and musician Annie Clark (aka St. Vincent). Back in January when it was announced that Reed Krakoff was taking over Tiffany & Co., we said it would be particularly interesting to see what the designer did with the brand’s advertising, and though it isn’t too different stylistically, there is a clear shift to align the old-school jewelry house with a more modern, cooler crowd.
Tiffany & Co.
Photo: Inez & Vinoodh / Courtesy of Tiffany & Co.