Big news broke this morning for Helmut Lang fans, with the announcement that Dazed & Confused magazine’s Isabella Burley will be taking on the role of “editor-in-residence” at the brand, which has had an in-house design team at the helm since Nicole and Michael Colovos left in 2014 (Alexandre Phokhov, who was in charge of menswear, has also left).
“I'm very excited to announce I have been appointed Helmut Lang's first Editor-in-Residence,” Burley wrote on her Instagram. “This role, which I hold alongside my current position at Dazed, will see me bring an editorial eye to influence all departments of the company.”
Business of Fashion reports that Burley’s first move in her new, somewhat unclear, position was to tap Hood By Air’s Shayne Oliver for a “special collection” of menswear, womenswear, and accessories. The collection (which Oliver was so busy working on he actually canceled his own runway show earlier this month) will drop in September.
Apparently, Burley might be bringing on more new designers for capsule collections in the future. In the ever-changing fashion landscape, where the retail calendar is becoming more and more ambiguous, it would be fascinating if the new Helmut Lang was an ongoing collaborative project. Assuming there was a collection of classics to support the brand throughout the year, having a series of capsule collections in lieu of seasonal offerings could be an interesting solution to keeping customers engaged, and the fashion conversation moving.
Earlier this year, Helmut Lang released a capsule collection with Travis Scott, which was inspired by the rapper’s hometown of Houston, Texas.
The first glimpse of the new Helmut Lang will be revealed this summer, when the website will re-launch under Burley’s direction.