As if Jonathan Anderson wasn’t busy enough, juggling collections for both Loewe and his label J.W.Anderson—the latter of which will show at Pitti Immagine Uomo 92 in June—it was just announced this morning that he is working on a collaboration with Uniqlo.
“Collaborations are incredibly important in design. When I think of Uniqlo, I think of things that are perfectly made, that people have spent a lot of time considering,” Anderson said today in a statement. “It’s a difficult job, and I think Uniqlo do it very well. Working with Uniqlo is probably the most incredible template of democracy in fashion, and it’s nice that my design can be accessible to anyone, on all different levels.”
Indeed, Uniqlo is accessible on different levels—from price point to style. Because of this, it's lumped into the category of “fast fashion," aligning it with competitors such as H&M. But the company tends to veer away from trend-driven clothing, with much of its offerings being staples or basics. That being said, Uniqlo has increasingly been stepping up its game in terms of fashion collaborations with well-respected figures (such as Carine Roitfeld and Ines de la Fressange), delivering capsule collections that pique even the most die-hard fashion fan’s interest.
Anderson’s collaboration will work with Uniqlo’s LifeWear line, which focuses on functionality, and brings a sense of “British heritage” to the clothes.
“Much of the clothing we wear today has a long history, and many styles originated from uniforms or work wear,” said Yuki Katsuta, senior vice president of fast retailing, and head of research and design at Uniqlo. “The British Isles constitute a treasure house of such apparel, with duffle coats and fisherman's sweaters being just two examples. In partnering with J.W.Anderson, one of Britain's most innovative and creative brands, we will tap into traditions while pursuing progress in designs and fabrics, to craft styles that are enduringly appealing.”
The line is expected to hit stores and online Fall 2017.