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Louis Vuitton Locks Down a Location

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Louis Vuitton Locks Down a Location

The cruise show in Japan will be held in a building designed by I.M. Pei

BY ARIA DARCELLA

NEWS  -  APRIL 20

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Photo: firstVIEW

May—fashion’s busiest party month—is only two weeks away, and details are slowly being released about the various global fashion shows brands are putting on for their cruise collections.

This morning, WWD reports that the Louis Vuitton show will be held at the Miho Museum in Kyoto, a building designed by the famed architect I.M. Pei.

This is not the first time that the architecture of a building has been utilized by Nicolas Ghesquière for one of Louis Vuitton’s shows—last year the structure of Rio de Janeiro’s Niteròi Contemporary Art Museum became the runway, and in 2015, the Bob and Dolores Hope Estate in Palm Springs served as a compelling backdrop for the collection.

“We’ve always made architecture a very integral part of our story,” Michael Burke, chairman and CEO of Louis Vuitton, told the trade. “When I launched cruise when I came here, it had to be exotic, it had to be places that you knew of but that you never went to.”

Kyoto may not be the first city people name when they think of Japan, but it should ring a bell for fashion nerds—the city is home to the Kyoto Costume Institute, one of the most important fashion archives in the world.

Louis Vuitton’s cruise show will take place May 14.

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