In case you were wondering how Raf Simons was planning to run all aspects of Calvin Klein—which extends across ready-to-wear, “by appointment," and lucrative underwear and denim lines—the answer is by delegating to a talented team, a team that now includes Luella Bartley.
News has broken that the British designer has joined Calvin Klein as head of global design for Calvin Klein Jeans, where she will work directly under creative director Pieter Mulier and Franck Blochi, the president of Calvin Klein Jeans Europe. “In this role, Ms. Bartley will oversee design of all Calvin Klein Jeans product globally to realize one cohesive vision for the brand," the company said in a statement today.
As of yet, no news been released about what will happen to Hillier Bartley, the line she co-designs with Katie Hillier, although hopefully she will be able to do both. The brand was one of the first in London to hold collection imagery for a “see-now, buy-now” effect, which it will continue to do this season, also changing its show format to an off-season calendar.
Denim has long been an important arm of the CK brand, so it will be interesting to see how much free reign Bartley will be given in terms of design. Will she go ultra-classic (as what recently appeared in a dual campaign for jeans and underwear)? Or will she be tasked with making Calvin Klein a leader in the world of denim once more? Here’s hoping it’s the latter, as Bartley is more than skilled enough to produce forward-thinking collections, and Simons seems to be interested in making the brand as thought-provoking as it is popular.