Street-style fans have yet another thing to get excited about, as today sees the launch of Astrid Andersen’s new merchandise for M.I.A. The collaboration draws from Andersen’s Spring 2017 womenswear collection, but is rendered in the bright colors of the artwork for M.I.A.’s 2016 album AIM.
“The collection happened very spontaneously,” Andersen explained of how the album influenced her work. “We wanted to rework these silhouettes and cuts, but apply the strong color concept and branding from AIM and M.I.A.’s universe.”
The designer—who called the rapper “strong-willed and determined”—described the collaborative process as an organic one. “It was very quick because I think we both knew exactly what it should look like within very few conversations.”
The pieces—which include t-shirts, track pants, and anoraks ranging in price from £50 to £120 ($65 to $260 USD)—appear lightweight and utilitarian while feeling deeply relevant to one of the few aesthetics succeeding in the presently turbulent retail market. In the past few seasons, the luxury streetwear market has risen to prominence in fashion, with new labels cropping up each season, luxury houses getting in on the action (think Louis Vuitton x Supreme), and editors placing a strong focus on the genre. But streetwear has been an integral part of Andersen’s lexicon since day one.
Photos: Courtesy of Astrid Andersen
“It’s a whole new generation demanding and defining new dress codes,” she mused. “People who defined this movement as a trend a few years back didn’t really see that actually it’s decades of influences that have created this expression.”
Though she is open to more collaborations in the future, for the time being, Andersen’s focus is this current capsule, and her upcoming Spring 2018 collection. “It’s an exploration into a resort, almost safari-like feeling, having a bit of play around a very historical reference in fashion but in my own interpretation,” she hinted. “I want the women to look adventurous and strong in this collection.”
The merchandise is now available at Andersen’s flagship Copenhagen boutique, which will be specially open today to celebrate Copenhagen fashion week (the shop is normally only open on weekends), and is also available online through M.I.A.’s Website.