Another day, another New York-based designer jumping ship to Paris. Echoing similar moves by Proenza Schouler and Rodarte earlier this year, Monique Lhuillier has announced this morning that she will show her Spring 2018 collection during the July couture shows in Paris. What’s more, the designer, who’s known for her opulent, red carpet-worthy confections, will consolidate her Resort and Spring collections to offer earlier exposure for the full season and subsequent retail delivery.
“From a creative perspective as a designer, and as a woman of French heritage, Paris is a city with which I have a deep familial connection,” Lhuillier said. “I have naturally chosen Paris as the backdrop for the brand’s first international show.”
With headquarters in L.A., the brand cited the need to connect more deeply with international editors and buyers as the reason for this shift in business strategy. Though Lhuillier won’t be on the official Paris couture schedule organized by the Chambre Syndicale, showing during couture week will “allow the company to be more nimble to the demands of a global market, and build new and necessary relationships with a growing international clientele.”
No word yet on whether Lhuillier’s move is permanent or just a one-off, but based on what CEO Tom Bugbee told us a little over a year ago, big changes are indeed afoot.