Designers who head up multiple brands have a particularly difficult time at fashion week, attempting to have both collections ready in time, and to navigate the schedule. When Maxwell Osborne and Dao-Yi Chow were at DKNY, they presented their own brand, Public School, off-season in order to alleviate stress.
Now that Laura Kim and Fernadno Garcia of Monse are in charge of Oscar de la Renta, they too have had to find a way to make things easier to manage, although it’s a little unorthodox. This morning Business of Fashion reports that Kim and Garcia will show both collections concurrently at New York fashion week.
“We wanted to attack it head on: Can we do two different collections that have an identity on their own and be brave enough to show them together?” Garcia told the outlet. “Having them be consecutive does not mean that there is necessarily a blending of the ideas. There's going to be different styling for each show, and it's going to be very apparent where the [change] happens. The clothes are very different.”
The Oscar de la Renta show is already hotly anticipated, as it will be Kim and Garcia’s debut collection for the brand—their grand return since leaving shortly after Mr. de la Renta’s passing. And while combining two different collections is an arguably risky move—reviewers were always going to draw comparisons between the two lines, this just keeps things fresh in their minds—it also shows that the duo are committed to making Monse an equal priority.
The two lines will be shown one after another, with no time break (or presumably, bow) in between, on February 13.