Just a day after it was released, Pepsi has pulled its Kendall Jenner ad, which many felt trivialized protests and exploited social justice causes.
“Pepsi was trying to project a global message of unity, peace and understanding,” the beverage giant said in a statement today. “Clearly we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”
The announcement comes after Pepsi defended the tone-deaf ad yesterday, telling Adweek that it “reflects people from different walks of life coming together in a spirit of harmony, and we think that’s an important message to convey.” The campaign was slated to be released globally across TV and digital platforms before it was pulled entirely.