Nonconformity is the focal point of Prada’s Fall menswear and Pre-Fall womenswear 2017 ads, which were unveiled today. Part of Prada's 365 campaign, the Willy Vanderperre-lensed images feature a mix of male and female models—Lexi Boling, Mia Brammer, Alpha Dia, and more—in clean, minimalist portraits, with the clothes being the most arresting visual element.
According to the house, the campaign encapsulates the themes of the Fall 2017 men’s and Pre-Fall 2017 women's show (it was even shot in Milan on the same day), and much like the collection itself, there is a blanket of simplicity to the ads.
Photo: Courtesy of Prada
“Striving for a sense of normality, of the personal, these 365 images are direct, honest and straightforward,” the brand said in a statement. “Cleansed of backdrop of overriding theme or visual treatment, the striking straight-up photographs pull the emphasis purely onto the sitters, and the clothes on their backs.”