While normally we focus on the clothing during fashion month, special attention needs to be paid to set design right now—specifically Prada's.
For the Fall 2017 menswear show, Miuccia Prada called upon AMO (the research and design studio of the architecture firm OMA, which designed the Fondazione Prada), to create a continuous wooden panel that divided the large open room into a maze of sorts—each section its own little space (complete with beds), yet still part of the whole.
While the structure remained for yesterday evening's womenswear presentation, there was a slight update in the form of posters that adorned the walls and paneling, which spoke to “the role of the contemporary woman at both the domestic and public scale” according to the firm’s Instagram.
“Fashion is about the everyday and the everyday is the political stage of our freedoms. For the woman show we have decided to look at the role that women had in the shaping of modern society, their political participation, and social achievements,” read one poster. Words such as “modesty” and “demure” were emblazoned across others, while images of pinup girls were repeated and distorted across the room.
In a way, this could be seen as a promotion (and satirical jab) at all the things women could be. FU’s EIC Katharine K. Zarrella considers Prada’s show to be one of this seasons strongest feminist statements, extending beyond sloganism, beyond t-shirts, and actually building the message into all visual aspects of the show.
“In the current moment—one where we are confronted with several cultural uncertainties—it is hard to think that any form of creative production will be exiled from taking a position in favor of the liberal values we share,” said a statement released post-show. “The scenography identifies the intangible centrality of the contemporary female role both at the domestic and public scale.”