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All Proceeds From Public School’s “Make America New York” Hat to Go to ACLU

Fashion altruism at its best

BY HILARY SHEPHERD

NEWS  -  MARCH 01

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Public School Fall 2017

Photo: firstVIEW

A bit of good news in light of last night’s congressional address: Those red baseball hats seen at Public School’s Fall 2017 outing last month—yes, the ones that riffed on Trump’s “Make America Great Again” slogan—will be available for purchase today with 100 percent of the proceeds going to the ACLU. Beginning at 8:00 p.m. tonight (set an alarm, people), the caps, which retail for $65, will be available on Public School’s website and at Cadillac’s Retail Lab, which is currently housing the New York-based brand’s temporary brick and mortar

“New York has always been our source of inspiration and even so now,” the duo said in a statement. “Solidarity, tolerance and diversity are fundamental New York City values and are much-needed reminders in order for our country to be great.” 




If you’ll recall, the caps were a benchmark accessory of the politically-charged Fall 2017 collection, and the play on words (“Make America New York”) was essentially a call for America to embrace the inclusiveness of the city. “It’s about being out-front,” designer Dao-Yi Chow told us backstage. With that in mind, what better non-profit to pair up with than the Civil Liberties Union? 

The news comes a day after Dior announced that it, too, would donate a portion of profits from its Spring 2017 feminist t-shirt to The Clara Lionel Foundation, a charity founded by Rihanna. We can’t undo Trump’s presidency, but we can support non-profits that are on the brink of being defunded, and that’s really the most fashionable thing of all, right? Now, which brand is next? 

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Dries Van Noten Fall 2017

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