While the world around us appears to be engulfed in flames, sometimes all you need is a little satire to get you through the day, particularly when it involves an industry like fashion which, let's be serious, really lends itself to teasing. Thanks to legendary photographer Rankin, we’ve been blessed with an 11-minute mockumentary that pokes fun at the goings-on at a high fashion photoshoot.
Titled “Le Chaise Ironique" (which translates to “The Ironic Chair") the film sees Rankin, a famed British lensman and the founder and editor-in-chief Hunger, who also co-founded Dazed with Jefferson Hack in 1991, play an amped-up, diva version of himself. He tosses around a Chanel tennis ball, wears sunglasses indoors, dramatically kicks an inflatable pool toy, and complains about the time it takes to prep a model’s hair and makeup, something he calls “glam prison.” The most comical part is when he declares to the camera that “chairs are really in at the moment," has one brought to set, and gives bizarre directions to the model, Maya Coline. (Rankin’s character also throws a fit upon finding out it’s Maya they’re shooting and not Bambi as he originally wanted.)
The entire thing is ridiculous and hilarious—especially the credits, so stick around for those. It’s also a bit too familiar for those of us who work in fashion…but totally worth a watch, nonetheless. See the full video, below.