“Rocky” might be the best way to describe the year Carven had in 2016. After Bluebell Group became a majority stakeholder in May, the brand underwent some restructuring, which included a shuttering of the menswear line, as well as the ousting of womenswear co-artistic directors Alexis Martial and Adrien Caillaudaud in October.
But things are looking on the up-and-up for the French label, which announced this morning that Serge Ruffieux will be taking over as creative director of the house.
“I am thrilled to embrace my new creative role at Carven, feeling a real affinity for Madame Carven and her vision of fashion,” he said. “I look forward and am very honored to be leading the creative direction of the House as it enters a new chapter.”
Ruffieux, who has previously worked for Sonia Rykiel, is perhaps best known for his time at Dior, specifically for his work as co-artistic director of the house in the seasons between Raf Simons’ exit and Maria Grazia Chiuri’s appointment. His couture collection, which he designed with Lucie Meier, received positive reviews. At the time of Chiuri’s hiring, it was implied that LVMH was looking to retain the talents of Ruffieux and Meier, although his move to Carven suggests otherwise.
Those who are interested to see what Ruffieux (who will be in charge of ready-to-wear, accessories, and footwear) brings to Carven will have to hold tight. He does not take the reigns until February 1, and as such, our first glimpse of his work will be for Resort 2018, and his first runway show will not be until Paris fashion week in October.