You know the drill: Spring 2017 campaign season is still upon us. Today sees an explosion of new ads, and they are all pretty major, so let’s just skip the pleasantries and get down to business, because we have a lot to cover.
First up is Miu Miu, which actually debuted its images last week. The house hired Elle Fanning to appear in the campaign, which marks her second time working with Miu Miu (she also appeared in the brand’s Spring 2014 ads). Photographer Alasdair McLellan tapped into the collection’s poolside vibe for the setting, which is pretty on-the-nose with the bathing caps and all, but blissfully absurd when it comes to contextualizing the coats. Meanwhile, the way images of models swimming underwater are spliced with eerie beach shots is dreamy, and makes for a beautiful series. Also starring in the campaign are mega models Karen Elson, Lara Stone, and Carolyn Murphy, among others.
Photo: Courtesy of Dior Homme
Willy Vanderperre is on a roll this season, shooting yet another campaign, this time for Dior Homme (to be fair, he is a frequent collaborator with the house). Designer Kris Van Assche tapped an interesting and notable group of faces for the campaign, including actor Rami Malek, model Ernest Klimko (who walked in the show), returning campaign star A$AP Rocky, and Boy George—yes, that Boy George. The eclectic group of faces, coupled with Vanderperre’s varied images, showcases the versatility of the collection, in a way showing that fashion is what the wearer makes of it, not what the clothing makes of the wearer.
Photo: Courtesy of Balenciaga
Harley Weir managed to capture all of the textures (and then some) for Balenciaga, in a fabric-heavy studio shoot that makes the surreal collection seem even more otherworldly. The campaign (which stars Alek Wek, among others) is strangely captivating for such a simple idea, offering the exact kind of intrigue that Demna Gvasalia created during fashion week.
Photo: Courtesy of Lanvin
Bouchra Jarrar may be new to the house of Lanvin, but she relied on the label’s longtime photographer Paolo Roversi to lens the images. (Although, if you had Roversi in your wheelhouse, why would you choose anyone else?) Stella Tennant stars, a choice that perfectly represents how the house, under the direction of a woman, is connecting directly with the type of customer who can actually afford to wear the brand—the working woman (not girl), who appreciates luxury, and has a modern view on the definition of femininity.
Photo: Courtesy of Moncler
Moncler chose to go the conceptual route with its campaign, seeing artist Liu Bolin camouflaged in several settings. Bolin is known as “The Invisible Man” for painting himself to match his surroundings, blending in, and leaving only the slight outline of a human being. For Moncler, he does the same. Documented by Annie Leibovitz, the artist provides an interesting look at the product, while in a way, also obstructing the product from view.
Photo: Courtesy of Balmain
Finally, there’s Balmain. Shot by Steven Klein, the campaign features and group of supermodels (Isabeli Fontana, Natasha Poly, Doutzen Kroes, and Gabriel Aubry among them) traversing a lonely road in the desert while speakers tower in the background like the monolith from 2001: A Space Odyssey. Why? According to Olivier Rousteing, to symbolize music. “For me and my generation, music is simply inseparable from fashion,” he said. “Here, the impressive towering speakers that line the mysterious pathway make very clear that ours is a journey that is accompanied with a powerfully invigorating soundtrack, blasting out at top volume, at every step of the way.”
Of course, the biggest news that comes from these images is that there is one instance of nipples on display (specifically, Poly’s). Will the picture in question be on a billboard anywhere? Probably not—there are still some people who are scandalized by human anatomy. But who knows, perhaps this is one step closer to normalizing the nipple.