“Have you considered the idea of alien intervention?” Tim Blanks muses in the trailer for Unravelled—The Greatest Story Never Told, a “cinematic campaign” to promote the work of the finalists for this year’s International Woolmark Prize. As you might guess, the film is meant to be a satire.
Directed by Issac Lock with images by Rankin, the campaign also stars Carmen Kass in poster-style images that show off the looks of all 12 nominees. It’s a charming concept that brings attention to all the nominees, while also showing that sometimes those in fashion don’t always take things so seriously.
In other Woolmark prize news, yesterday the judges for the final competition were announced, and this year boasts the most star-studded panel yet. Imran Amed (of Business of Fashion), Jefferson Hack (of Dazed Media), Michèle Lamy, Stefano Tonchi (of W magazine), and Hood By Air’s Shayne Oliver are tackling the menswear competition, while Victoria Beckham, Lanvin's Bouchra Jarrar, Lou Doillon, Dame Natalie Massenet, Vanity Fair’s Virginie Mouzat, and System magazine’s Elizabeth Von Guttman will be judging womenswear. Additionally, a number of retail buyers and magazine editors will be on hand to select the winners.
The prize, which was originally established in 1953, was brought back in 2012. The second iteration of the competition has been gaining prominence in the modern age of funding competitions, in which companies are offering much needed grants to young and emerging brands. Where Woolmark has set itself apart is that, in addition to the monetary prize, the winning collections will also be carried in major retailers around the world, including Harvey Nichols, mytheresa.com, and Lane Crawford.
Menswear and womenswear designers from around the world have competed in this year's regional competitions. The finalists include Münn and Tonton (representing Asia), Ex Infinitas and Macgraw (representing Australia and New Zealand), Cottweiler and Faustine Steinmetz (representing the British Isles), Tonsure and Tim Labenda (representing Europe), and Bounipun and Nachiket Barve (representing India, Pakistan, and the Middle East). The designers representing the United States—Rochambeau and Gabriela Hearst—were announced last summer.
The final leg of the global competition will be held on January 23 in Paris.