New York’s spring party circuit reached a rolling boil this week. And with such a packed schedule of events, fashion’s most oft-photographed were left to wonder, How does one pick the right parties to attend?
The answer is simple: find your tribe, and keep things intimate.
Monday night was a great example of this. Luxury luggage brand Globetrotter threw a dinner to celebrate its collaboration with Sofia Sanchez de Betak, a globe trotter in her own right. Chufy, as her friends call her, has not truly called New York “home” in nearly a year, spending most of her time bouncing around European cities alongside husband and fashion show producer extraordinaire Alexandre de Betak. “I cannot believe so many of my friends made it tonight!” she told us. It was, after all, a gloomy Monday evening at the Loukoumi Taverna, an authentic Greek restaurant in Queens. “Rain, Astoria, Monday night…everyone came!” It was an eclectic crowd, from the likes of Leandra Medine and Waris Ahluwalia, to Constance Jablonski and Bergdorf Goodman’s Linda Fargo. The restaurant even had to add some extra tables, making this one cozy, albeit a little cramped, dining experience. But Chufy, in true Argentinian spirit, lit up the room with her warm South American personality. It felt like a big dinner with friends—you’d almost forget it was a marketing event to promote suitcases.
Wednesday night was the ultimate exercise in intimate partying. Former creative director of Interview magazine Marc Balet, actress Rosie Perez, and Sweet Saba candy founder Maayan Zilberman threw a house party in Balet’s NoHo loft to celebrate OuiHours, his new luxury lingerie e-commerce destination. I was most excited to bump into Megan Balch and Jaime Barker, the irresistibly charming designers behind Flagpole Swim, the swimwear brand everyone will be wearing this summer. With pitchers of blood orange margaritas in hand, I made my way up to Mr. Balet’s roof where the party kept going until nearly midnight.
Thursday, Barneys New York threw an intimate dinner of its own for Ulla Johnson in the new Fred’s Downtown. It was the first designer dinner of its kind at the new Seventh Avenue location. “It’s all about the friendships tonight, and the relationships that got me to this point,” said Johnson. Indeed, the entrepreneurial mother-of-three has had her business for over 15 years, but with Coachella-mania hitting a peak the last year or so, her luxe bohemian vision appears to be more in demand than ever. Julia Restoin Roitfeld, Sarah Sophie Flicker, and Jessica Joffe all made it out for the affair, and on their way out, guests were handed tiny Ulla Johnson-labeled flowers in mini Barneys shopping bags.
With New York’s spring bound to bloom any day now, having a drink or a meal in Queens, under the stars, or at the new Barneys reminded me what this industry is all about—the friendships, the laughs, and the sheer joy we share in dressing up and going out.