In one year’s time, New York Fashion Week: Men’s (“NYFWM” for short) has come a long way. Last week marked the third installment, and some of the kinks have already been worked out. The schedule feels less hectic; Cadillac opened a glitzy new “Cadillac House” pop-up event space on the ground level of its 330 Hudson Street headquarters; and the show schedule has found its balance between emerging brands like Engineered For Motion and menswear’s more established offerings like Ovadia & Sons. “Ovadia was always a smaller show,” remarked one fashion editor, “but I guess business is booming because this season the show is huge.”
Additionally, the party schedule feels like it’s been through an edit—fewer events in the evening, but everything that was on the schedule had a bit more gravitas. Take the NYFWM opening celebration, for example, held last Monday night at Cadillac House. Kellan Lutz, Shaun White, and Nick Cannon were there, and Grammy Award-winning rapper Common gave a great performance, “My name is Common, this is Cadillac House, and we are here,” said the rapper during his set. Another great musical moment last week came via Chairlift at a Rose Bar Sessions event hosted by Esquire. But Mr. Porter takes the cake for coolest fete of the week, however, for closing off a section of Crosby Street in Soho for a see-and-be-seen block party.
There was also a fantastic dinner on Tuesday night at Metrograph for Jefferson Hack’s new book We Can’t Do This Alone, and the crowd included a cross-section of downtown’s coolest creative types—Arden Wohl, Leigh Lezark, Alexander Olch, Waris Ahluwalia, Anja Rubik, and Hari Nef were were in the mix. The book, which celebrates Hack’s penchant for creative collaborations, features contributions from the likes of Tilda Swinton and Bjork. “Tilda and I did this amazing interview for the book,” Hack told Fashion Unfiltered. “And it’s all about creative rebellion. Creative rebellion is about breaking away from the mainstream. But, Tilda said, it’s not a frozen moment in time. Creative rebellion moves and flows, and can break off into other tributaries, or become the mainstream itself.”
In the end, it was an exciting albeit sweaty week on the party circuit, but we do have one burning question: What was Jerry O’Connell doing at NYFWM? Yes, the man has had a prolific, decades-long acting career with credits ranging from Jerry Maguire to Finding Dory, but he is certainly not an influencer known for his distinctive taste or style. We are always a little skeptical of celebrities who clearly do not engage in fashion in any meaningful way, but then magically appear at fashion week events. But although it was perhaps a bit befuddling to see Mr. O’Connell bumping along to Common’s performance last Monday or sitting front row at the Ovadia & Sons show, maybe that was the genius of it all — having a dark horse celebrity like O’Connell attend fashion week was exactly the kind of weird thing that got people talking about NYFWM.