"Fashion", said Antoine Arnault last night at the Fabulous Fund Fair, hosted by his pregnant wife Natalia Vodianova and supermodel Karlie Kloss, "is not just frivolous and fun. There are so many people here that take charity seriously and give back. Look around. Just count all these companies here—they are all here with a generous heart and it took very little prodding. So yes. Fashion does care. Very much. It's just that we don't trumpet it from the rooftops."
Arnault was there to support his wife's Naked Heart Foundation, which helps impoverished and orphaned children in Russia. For the event, the Old Billingsgate Market was transformed into a truly fabulous fun fair. There were real life bumper cars ( warning...not a good idea after a couple martinis) and every kind of booth imaginable, including Stephen Jones' "Hat Trick" booth and Givenchy's "Tattoo Parlour," manned by none other than Riccardo Tisci muse, Mariacarla Boscono.
The turnout for the event was a modelizer's dream...Natasha Poly, Toni Garrn, Arizona Muse, Sam Rollinson, Lily Donaldson, Erin O'Connor, Alicia Rountree, Neelam Gill and so many more rocked up. They were joined by the likes of Nicholas Kirkwood, Ozwald Boateng, Justin O'Shea, and Natalie Massenet, who was honoured this week with a damehood. And it's true, corporations opened their wallets big time, including Calvin Klein, Repossi, Rolls-Royce Motor Cars, Audemars Piguet and, naturally, a fleet of LVMH brands, just to name a few.
The money flowed as easily as the supermodels: tickets cost 1,000 pounds and the chips to play games cost 25 to 100. The heavy rollers, though, needed 50, 000 pounds to enter the wheel of fortune booth that was hosted by Kloss and Vodianova. By the end of the evening, over £850,000 was raised.
For Vodianova, who hung in there like a trooper despite sporting a very pregnant tummy, it was a humbling event. "I can't believe so many people turned out, it's better and bigger than I even imagined," she said. "It just proves that the fashion industry does have a huge heart."