If it wasn’t already abundantly apparent, Marc Jacobs takes sartorial matters very seriously. And the invitations to his bashes of late have reiterated that point with elaborate dress codes.
His mandate for Thursday night read as follows: “Glamorous Dress Code Door Policy: Chic ‘80s with voluminous proportions. Think Gloria von Thurn und Taxis at Le Cirque with Stéphanie & Caroline of Monaco. Success, fame, and glamour. Punk princess with chiseled cheekbones and exaggerated brows, make Blondie and Brooke Shields proud. Mousse those tresses and tousle them high for a statement hairdo with pumped-up volume. Vertiginous pumps like you're sitting pretty for your Andy portrait. A decorative frenzy in electric paradise; more is more. No posers and definitely no preppys. Be the life of the party, and remember, girls (and boys) just wanna have fun!”
That last bit seemed to sum up the purpose of the party—officially it was to celebrate Jacobs’ Resort collection hitting stores, but really, does Marc Jacobs need a reason to throw a party?
He rented out Williamsburg nightclub Schimanski for the affair, and by 10:30 PM, the joint was packed. Harley Viera Newton and Leigh Lezark were there, as well as Andreja Pejic, stylist Elizabeth Sulcer, editor Mickey Boardman, and model RJ King. So were many of the models that have graced Jacobs’ runway, like Molly Bair, Hanne Gaby Odiele, Stella Lucia, Binx Walton, and Sara Sampaio, the latter of whom stars in the Resort 2017 campaign. “I don’t go out much, so this is late for me,” Sampaio giggled of the party’s 10 PM start time. “I’m just not a big party girl.”
Luckily, there were plenty of girls there to party. With Ladyfag acting as host for the evening (Jacobs was not in attendance—he doesn't do boroughs), there was a healthy contingent of drag queens, perfumed and coiffed in all their ’80s glamour. (Read: lots of glitter, shoulder pads and YAS-ing. Oh, so much YAS-ing.) “It takes commitment,” one character, towering in go-go boots, said of her look, which included a recreation of the controversial pastel-colored dreadlocks from Jacobs’ Spring 2017 show. “Oh, that was so stupid,” she scoffed when asked of the controversy, flipping said locks over her shoulder for effect. “Donald Trump is president now—we certainly have bigger problems than hair.”
Among all the beautiful preening peacocks, Eddie Dean stuck out like a sore thumb. The nightlife impresario—formerly of club Pacha—barreled through the crowd in his suburban dad-wear of a grey tee, beige zip-up, and Seven jeans (he’s a cool dad, not like a regular dad). “I’m clearly not very fashionable,” he shrugged from the sidewalk outside. But he was there nonetheless. He owns Schimanski, having snatched it up earlier this year on the auction block. The club formerly occupying the space, Verboten, replete with an unabashedly EDM-heavy playlist and backlights, was one of the first in what’s become the bumping north side of Williamsburg. “It’s a really cool neighborhood,” Dean said as a flock of latex-covered partygoers poured into their idling Uber just after 1 AM. “And, uh, you definitely get all different kinds of people.”