Despite Coachella's bad rap for fostering the festival girl archetype (think flower crowns, flash tattoos, and pseudo Woodstock-era bohemianism), festival fashion has become, well, kind of a big deal. A simple search on the 'net will provide you with a seemingly endless crop of articles—packing guides, outfit ideas, best-dressed lists, what-to-wear manuals—devoted to that very thing. (And just think of all the Pinterest boards.) Befittingly, fashion has capitalized on it—brands like ASOS, Free People, Urban Outfitters, and H&M all have offshoot lines comprised exclusively of festival-friendly garments. (Not to mention the burgeoning list of collabs. Remember Jimmy Choo's partnership with L.A.-based girl band HAIM back in 2014?) Festival fashion, whether we like it or not, has essentially become a niche all its own. Regardless, whether you're hitting up Bonnaroo in Memphis, Lollapalooza in Chicago, the first-ever Panorama Festival in New York, or Coachella in California (which kicks off Friday) it's crucial to make sure your wares are on point, lest you want to end up on one of those worst-dressed-at-Coachella roundups. (Just kidding.) From a pair of cropped, wide-leg jeans by Simon Miller and a desert-worthy Mara Hoffman crepe midi dress to a non-feathered headband and, yes, a crocheted bikini (we had to), market director-at-large Jessica Minkoff rounds up her list of music festival must-haves. Full disclosure: There are no flower crowns.