For Fall 2017, Preen Line decided to do something refreshingly different. There were no presentations, no racks of clothes lined up to inspect, even the designers themselves were not in situ. Instead, we were treated to popcorn, Prosecco, and a very cool film that summed up the collection.
Shot in a bare Dalston studio with a go-go dancer as the model, the video was short, to the point, and showcased just how fun these clothes are. The infamous ’90s New York rave shop Liquid Sky Emporium was the influence. Chloe Sevigny was once a cashier there, and she famously said the Emporium was “not a shop, but a happening.” In fact, it was to rave what Warhol’s Factory was to pop art, and had some of the world’s leading cultural influencers walk through its doors. Sevigny herself was often seen sewing patches on T-shirts.
Preen Line’s collection was a tribute to the Emporium’s unique sports-meets-sci-fi aesthetic. (Designers, Justin Thornton and Thea Bregazzi have always loved sci-fi—who can forget their incredible sartorial tributes to Star Wars throughout the years?) Another hallmark of the designers’ aesthetic displayed in full glory was Victoriana. Standout floral tea dresses with checks spliced in, silver leather looks, and futuristic sleeves, a lot of ruching and gathering, and badges on tracksuits all drove the vibe home.
The horizontal striped black-and-white leggings were very Dr. Seuss, which fit in nicely with the theme. It was kooky, yet when you pared it all back, there were some brilliant pieces that will be wardrobe heroes, like a gorgeous frilly pin-tucked dress or a chunky deep-v sweater. I don’t know if some of the designers’ famous clients, like the Duchess of Cambridge, will wear the striped tights or silver shoes, but I’m guessing that hardcore Preen Line fans, of which there are many, will love this collection—I did.