Alexander Wang’s Surf Squad Rides the Platinum Wave

Plus, the "secret ingredient" behind these beach blondes

Thanks to the frantic pace of the digital age, the average person has the attention span of a goldfish. (No, seriously. This is a fact supported by an actual study.) Seeing as the fashion sphere changes its mind even faster, we decided to provide you with a condensed report from backstage this season. As much as we’d like to pen novels in the name of lipstick and hairspray, we get it—you’re busy. Here, the beauty version of CliffsNotes (all facts, no fluff) that you can easily skim in eight seconds…because science says that’s all the time you have.

SHOW: Alexander Wang

CITY: New York

THE LOOK: Tomboy surfer who occasionally swaps boardshorts for sequins. 

INSPO: Skateboarders, surfers, and California boys

KEY PLAYERS: Makeup artist Diane Kendal, Hairstylist Guido Palau, Colorists Victoria Hunter and Larry Raspanti, Manicurist Michelle Saunders

BEAUTY MVPs: NARS Multiples in Portofino and Cappadoce, Redken Fashion Waves 07, Essie Nail Polish in Cocktails and Coconuts and Matte About You Matte Finisher 

TOP TIPS: For a “sun-kissed” surfer girl glow, tap a combo of cream bronzer and blush just above the apples of your cheeks with your fingertips, explained Kendal.

Take your ombré to a more extreme, “punk” place via a combo of bleach and salt spray. Hunter and Raspanti of Whittemore House Salon completed eighteen dye jobs for Wang’s runway in only two days using a “secret ingredient” found in their professional lightening product launching late October. To get the look, the duo employed a “layered process” that took “nearly all day” to complete. “You have to put on [the lightening formula] then rinse. Put it on then rinse, and continue to layer and layer. It was a really big job!” said Hunter. In other words, don’t try this at home.

WORDS FROM THE WISE: “Everyone can be blonde,” said Hunter. “It’s the tone of your skin and your eyes that determine the kind of blonde you can be.” Raspanti added that there’s an entire spectrum of blonde—ranging from cool to warm, golden to beige, light to dark, etc.

Don’t cheap out—invest if you want to join Wang’s surf squad. “Color can really make a woman, it can make her glow or it can drain her,” warned Palau. “It’s worth spending money to find a great colorist who can really understand how to emphasize you. It’s an art that shouldn’t be taken lightly. Bad color almost looks worse than a bad cut.”

TREND TALLY: Before Wang’s squad stomped the catwalk, there were multiple celebs riding the platinum wave in Hollywood this summer, including Suki Waterhouse, Taylor Swift, Jennifer Lawrence, and Rooney Mara. Most recently, Kylie Jenner joined the club.

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