Hood by Air Is “Just Fucking With Everyone”

The mischievous, grown-up children of the fashion world

Thanks to the frantic pace of the digital age, the average person has the attention span of a goldfish. (No, seriously. This is a fact supported by an actual study.) Seeing as the fashion sphere changes its mind even faster, we decided to provide you with a condensed report from backstage this season. As much as we’d like to pen novels in the name of lipstick and hairspray, we get it—you’re busy. Here, the beauty version of CliffsNotes (all facts, no fluff) that you can easily skim in eight seconds…because science says that’s all the time you have.

SHOW: Hood by Air

CITY: New York

THE LOOK: “Inbred children” dipped in KY Jelly (a trend already tried by FU EIC, Katharine K. Zarrella)

INSPO: PornHubTalladega Nights: The Ballad of Ricky Bobby, and “mischievous children getting into various household and beauty products, like Vaseline and oil,” explained Farid.

KEY PLAYERS: Makeup artist Inge Grognard, Hairstylist Amy Farid, Manicurist Mar y Soul Inzerillo 

BEAUTY MVPs: Ultra Ice (a transparent, theatrical sculpting gel), Bumble and bumble Anti-Humidity Gel-Oil, Duri Nail Polish in Blank

TOP TIPS: “Shayne [Oliver] named the nail look Miss Messy—because she’s a messy bitch,” said Inzerillo, who crafted a French manicure on only half the nail before dipping fingers into Vaseline. To recreate the look, get a French mani and wear it for a month straight with no touch-ups. Dip fingers in lube, but don’t attempt to type, get dressed, or open any doors.

WORDS FROM THE WISE: “Hood by Air are the mischievous children within this whole fashion world, so we’re just fucking with everyone,” said Farid.

TREND TALLY: French manicures are making a serious comeback—as we spotted the 2016 iteration at Jason Wu and Cushnie et Ochs. Slippery strands are also thing, with appearances at both Jason Wu and Thakoon.

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