Kaia Gerber Is the New Face of Marc Jacobs Beauty

Plus, MJ makes his own beauty statement with black lipstick

The former faces of Marc Jacobs Beauty—Winona Ryder and Charlotte Rampling—were, shall we say, more established than the designer’s latest addition: Kaia Gerber, 15-year-old daughter to and dead ringer for Cindy Crawford. While the supermodel in the making undoubtedly has big shoes to fill, she’s steadily following in those footsteps one campaign at a time. Alexander Wang made the teen a member of his Spring 2016 squad alongside Anna Ewers, Binx Walton, Alice Glass, and Molly Bair. Is sexily sipping a Pepsi at a gas station in this celeb spawn’s forseeable future? All signs point to yes.

In other MJ news, his Hype Williams-directed video for Fall 2016 also dropped yesterday. In addition to Missy Elliott’s dazzling glitter lips, Kendall Jenner’s crimps, and Sissy Spacek’s bewildered, bare-faced look, there was a lot of beauty action to behold. Whether you’re young or old, male or female, model or actress (or, in the case of Cara Delevingne, both), a bit of black liner or inky lipstick transcends all barriers. Reach for Marc Jacobs Beauty’s new Taboo! Highliner (created in tandem with artist Stephen Tashjian, the famed 80s drag performer better known by his stage name, Tabboo!) and rim your lips like Adwoah Aboah and Tyg Davison, or use the pencil to slash on a straight eyebrow as seen on Anna Cleveland. Accent a rocker red pout with a graphic wing à la Courtney Love and Susan Sarandon, or envelop eyes in a haze of black like Genesis Breyer P-Orridge and St. Vincent. For a quick hit of color, slick on the limited-edition tube of Taboo! Le Marc Lip Creme in Blacquer like Kiki Willems, Willy Borsch, Julia Banas, or Marc Jacobs himself. To really up the ante, make Marilyn Manson your muse for the months ahead and juxtapose a ghostly complexion with black on both eyes and lips. As Francois Nars noted backstage at Jacobs’ Fall 2016 show, “Black is the new black.”

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