For Becca McCharen-Tran, fearlessness is at the forefront of Chromat, her seven-year-old swimwear and lingerie label. With a background in architecture, the young designer’s Brooklyn-based brand is heavy on technical fabrics, 3D prints, and structural wares, attracting everyone from Beyoncé to Madonna. Now, thanks to a new partnership between the CFDA/Vogue Fashion Fund and MAC, she’s expanding into cosmetics.
Aptly titled “MAC Chromat,” the eight-piece capsule collection—which, as you might guess, is just as unapologetically bold and fiercely empowering as McCharen-Tran’s diverse tribe of #ChromatBabes—hits stores tomorrow. The lineup includes a pigment-packed eyeshadow palette; a cyan blue lipstick dubbed #Shockvalue (named after the nightlife event put on by DJ and Chromat muse Juliana Huxtable); two cobalt eyeliners; turquoise glitter; and a shocking Yves Klein-blue mascara. A coral-colored lipstick (Augmented Reality) is also available for traditionalists who want to add some edge without treading too far outside their comfort zone.