Gabrielle Chanel Is Immortalized in a New Fragrance

No. 5 is no longer the only game in town

Karl Lagerfeld may have received the key to the city of Paris this week, but make no mistake, it’s still Coco’s town. The storied house made that clear at a party celebrating its newest perfume (out next month) named after its iconic founder: Gabrielle Chanel. After a 2017 take on some of Cocos signature pieces—like the skirt suit, boucle jacket, pearl earrings, and boater hat reimagined in tweed—made their way down the runway at Grand Palais beneath a towering replica of the Eiffel Tower, the brand feted its latest fragrance with a swinging soirée. 

Fashion Unfiltered’s editor-in-chief—a No. 5 devotee—got lost in the mirror maze (reminiscent of Lagerfeld’s reflective Spring 2017 Couture set) stamped with some of Mademoiselle Chanel’s legendary quotes. While fashion’s version of a carnival fun house was a dizzying experience in and of itself, partygoers enhanced the effect via unlimited glasses of champagne that were strikingly similar in color to the golden elixir encased in a square glass bottle. The scent—a blend of jasmine, ylang-ylang, orange blossom, and Grasse tuberose—by house nose Olivier Polge, wafted through the Palais de Tokyo as revelers (which included the face of the fragrance, Kristen Stewart, power couple Cara Delevingne and Stella Maxwell, Caroline de Maigret, Rossy di Palma, and Ines de la Fressange) danced to performances by Pharrell Williams and Katy Perry.

Even if you can’t blow your budget on a six-figure Couture gown or Chanel’s Gabrielle bag (a practical bargain in comparison), nothing leaves a lasting impression quite like a delicate dab or two of a sumptuous scent. After all, as Coco so famously noted, “A woman who doesn’t wear perfume has no future.”

Gabrielle Chanel, $105; in August

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