Jake Gyllenhaal Is the New Star of Calvin Klein’s Eternity Perfume

See the least awkward family photo of all time

Calvin Klein is aiming to rejuvenate Eternity (a best-selling blend inspired by the wedding ring given to the Duchess by the Duke of Windsor) with the help of Oscar-nominated actor Jake Gyllenhaal, supermodel Liya Kebede, and child actress Leila. In addition to a heartwarming ad shot by photographer Willy Vanderperre, the trio will star in the perfume’s television campaign later this month, which focuses on contemporary love, romance, intimacy, and commitment. While this isn’t Gyllenhaal’s first time working with a high-profile fashion figure (last year he earned a BAFTA nomination for his role in Tom Ford’s Nocturnal Animals), it appears that nothing is getting between him and his Calvin Klein cologne…save for a hot model mama and a photogenic four-year-old. 

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