Thanks to the frantic pace of the digital age, the average person has the attention span of a goldfish. (No, seriously. This is a fact supported by an actual study.) Seeing as the fashion sphere changes its mind even faster, we decided to provide you with a condensed report from backstage this season. As much as we’d like to pen novels in the name of lipstick and hairspray, we get it—you’re busy. Here, the beauty version of CliffsNotes (all facts, no fluff) that you can easily skim in eight seconds…because science says that’s all the time you have.
SHOW: Jason Wu
CITY: New York
KEY PLAYERS: Makeup artist Yadim, Hairstylist Holli Smith, Manicurist Deborah Lippmann
THE LOOK: Sophisticated, but never try-hard.
INSPO: The designer’s 10-year anniversary collection and the motley mix of girls that comprised the cast.
BEAUTY MVPs: Maybelline New York Color Sensational Vivid Matte Liquid in Orange Obsession and Red Punch, Maybelline New York Great Lash Mascara in Royal Blue (out in April), Tresemmé Tres Two Extra Hold Hair Mousse, Deborah Lippmann Gel Lab Pro Color in Brand New Day
TOP TIPS: To achieve the laid-back ponytails seen on the runway, skip the brush and use your fingers to devise an imperfect side part. Then, rake mousse from forehead to crown before pulling the length back with your hands. Tuck your chin down against your chest (this prevents your low pony from riding up, said Smith), and secure the tail with elastic. “Instead of making hair sleek and sexy, I wanted something easier because it looks a little cooler,” explained Smith.
Yadim skipped a full face of foundation in favor of strategic touches of concealer, then he applied a traffic-cone orange lipstick to the top lip and a cherry red to the bottom, patting on both shades with his fingertip. “[Jason] likes to have a little bit of something different—not just a regular orange-red lip,” said the face painter. “He wants more of a statement.” He accentuated the outer corners of the lip with a crimson liner to perfect the shape.
WORDS FROM THE WISE: Add an unexpected “whisper” of color by swapping your black mascara for Maybelline’s cult-favorite Royal Blue (making a grand return to shelves in April due to popular demand)—applying it to the outer corners only for a subtle, Technicolor winged effect. “[Jason] wanted something that spoke to the collection without it feeling too literal,” said Yadim of the cobalt color that played off the vibrant spots of cerulean on the catwalk.
TREND TALLY: Bold, power red lips were also seen at Jonathan Simkhai.