Jason Wu’s First Fragrance Is Finally Here—But It Already Walked the Runway

Lily Aldridge is the face of the new jasmine-scented eau 

Jason Wu is no stranger to the beauty game, having collaborated with everyone from Lancôme to Caudalié to Shiseido on limited-edition ranges and products inspired, in some way or another, by his always-glamorous collections. Now, the designer is marking his 10-year anniversary with a deeply personal namesake scent (dropping next month) with a heart of jasmine sambac, a lush note that instantly transported Wu to his childhood in Taiwan, where he would pluck the fragrant flower from his neighbor’s wall.

The blend of Italian bergamot, fig, freesia, lily of the valley, and musk dreamed up by perfume master Frank Voelkl (the nose behind Oscar de la Renta’s Something Blue, Marc Jacobs’ Daisy Delight, and countless Le Labo scents), remained a mystery until today, but the world got a glimpse of the bottle design during Wu’s Fall 2017 show back in February when a handful of models stomped his catwalk carrying various iterations of the Box Bag. As for the pinky-nude hue of the actual flacon arriving on shelves, that, according to WWD, was inspired by the custom gown worn by Lily Aldridge (Wu’s muse) at the CFDA Awards last month. 

And speaking of the supermodel, Aldridge was, of course, tapped as the face of the fragrance. Lensed by Inez & Vinoodh and directed by Fabien Baron, the campaign is sleek, polished, and sophisticated—just like Wu’s Fall outing, which he told us is “really about celebrating sensuality and femininity, which is what I’ve been about since day one.” 

Jason Wu fragrance, $145; available exclusively at Saks Fifth Avenue for three months starting August 17. 

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