Why Mansur Gavriel’s Scrunchies Are Made for More Than Just Washing Your Face

Carrie Bradshaw didn’t see this one coming

What is it, exactly, that prompts a girl to tie up her hair in a ponytail? Maybe she’s kicking ass and calories during a jog along the West Side highway (Odile Gilbert’s vision behind the sporty—but not cheerleader-y—low-slung tails secured beneath baseball caps at Monse), or maybe she’s hustling from show to show during NYFW. Or, she’s far too preoccupied to care about fashioning herself a braid, waves, or even a chignon when there’s people to see and places to be. Our point is, the ponytail girl is too cool to bother with her hair.

It was perhaps this état d’âme that inspired a number of looks on today’s New York runways. At Public School, hairstylist Allen Ruis interpreted the collection’s theme of opacity and translucency into a ponytail that, like a diaphanous veil, had plenty of movement, but was still über-sleek. Luis began by sweeping models’ flat-ironed strands back into a tight and low pony, but before securing it with an elastic, shook the tail to naturally loosen face-framing wisps. 

Next up, at Mansur Gavriel’s see-now-buy-now, ready-to-wear debut, hairstylist Laurent Philippon elevated the humble scrunchie to luxe new levels by creating an intentionally loose ponytail that changed our minds about the throwback accessory and contradicted Carrie Bradshaw’s now-famous statement on Sex in the City regarding the beauty habits of New York women. “Here’s my crucial point: No woman who works at W Magazine and lives on Perry Street would be caught dead at a hip, downtown restaurant wearing a scrunchie,” Bradshaw emphatically told her then-boyfriend Berger (yeah, the one who left her that Post-It note). According to Floriana Gavriel and Rachel Mansur, yes, she most certainly would. Sorry Bradshaw, print might be dead since you made that observation, but the scrunchie is still very much alive. 

Meanwhile, at Tanya Taylor, Justine Marjan created a loosely textured low ponytail by using fingers to gently tousle strands and enhance models’ natural texture before misting Tresemmé Fresh Start Volumizing Dry Shampoo and back-brushing hair to deliberately create a “fuzzy” texture. 

While you may not have a glam squad at your disposal to craft the perfect “just so” pony next time you’re fifteen minutes late for a Monday morning meeting, channel the spirit of this season’s woman and leave that scrunchie you used to tie up your hair while washing your face in for the remainder of the day. 

The page could not be loaded!