How to Pull Off Pastel Eyeshadow IRL at Mary Katrantzou

Put down the basic brown and pick up something brighter

Thanks to the frantic pace of the digital age, the average person has the attention span of a goldfish. (No, seriously. This is a fact supported by an actual study.) Seeing as the fashion sphere changes its mind even faster, we decided to provide you with a condensed report from backstage this season. As much as we’d like to pen novels in the name of lipstick and hairspray, we get it—you’re busy. Here, the beauty version of CliffsNotes (all facts, no fluff) that you can easily skim in eight seconds…because science says that’s all the time you have.

SHOW: Mary Katrantzou

CITY: London

KEY PLAYERS: Makeup artist Lynsey Alexander, Hairstylist Indira Schauwecker, Manicures by Nails Inc

THE LOOK: Painterly strokes of opaque pastels across the models’ eyelids and a curtain of soft, tonged hair resulted in a romantic aesthetic.

INSPO: “Disney’s Fantasia meets film noir,” said Alexander of the look, which translated into pastel hues swathed across eyelids, pale pink nails, and hair that was girlishly tucked behind ears and then left to tumble down the models’ backs.

BEAUTY MVPs: MAC Paint Stick in Pure White, Label.m Volume Foam, Nails Inc Nail Polish in South Molton Street

TOP TIPS: Channeling fairytale beauty IRL (and over the age of 10) is all about subtlety. If you’re going to try to a pastel eye, make sure you soften the edges and keep the color muted. If you’re bending your hair, leave the ends slightly straight to avoid looking overly styled.

WORDS FROM THE WISE: “To make the pastels look good, go minimal on the rest of your makeup,” said Alexander. “We lightened brows or concealed them and added highlighter to open up the area around the eye, though at home you could just make sure you aren’t overfilling brows or applying too much mascara to get a similar effect.” 

TREND TALLY: Pretty was the buzzword backstage at Temperley London while colorful eyes appeared at Versus Versace, Oscar de la Renta, and Prabal Gurung.

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