How to Create the Hair and Makeup Equivalent of a Max Mara Coat (Minus the Price Tag)

Sam McKnight spills more deets on his new, namesake product line

Thanks to the frantic pace of the digital age, the average person has the attention span of a goldfish. (No, seriously. This is a fact supported by an actual study.) Seeing as the fashion sphere changes its mind even faster, we decided to provide you with a condensed report from backstage this season. As much as we’d like to pen novels in the name of lipstick and hairspray, we get it—you’re busy. Here, the beauty version of CliffsNotes (all facts, no fluff) that you can easily skim in eight seconds…because science says that’s all the time you have.

SHOW: Max Mara

CITY: Milan

KEY PLAYERS: Makeup artist Tom Pecheux, Hairstylist Sam McKnight

THE LOOK: “It’s the same ideas a Max Mara coat: timeless, classic, rich, expensive, but cool,” said McKnight.

INSPO: “Lauren Hutton in the 70s and 80s,” said Pecheux. 

BEAUTY MVPs: MAC Trend Forecast Fall 2017 Lip Palette (out in March), MAC Extra Dimension Strobe Blush in Fairly Precious and Hard To Get, L’Oréal Professional Wild Stylers Beach Waves, Hair by Sam McKnight Modern Hairspray (out in April)

TOP TIPS: To achieve the “done then undone” texture seen on the runway, McKnight wrapped sections of hair around the barrel of a curling iron. Next, he spritzed strands with a blend of beach spray and water to encourage the wave to “drop.” His new hairspray (launching at Liberty London in April) was used to polish off the look. “It’s a dry—not wet—formula,” explained the pro. “It brushes out so that I can do ten different things at a shoot or show.”

WORDS FROM THE WISE: The trick to pulling off red, pink, and orange hues on lids? Wear the same shade all over and make a monochrome makeup statement. “If it was only on the eyes, I’m not sure it would be as nice,” explained Pecheux after applying a rose gold lipstick to lids, a tangerine cream shadow through the crease, and a wash of metallic blushes across cheekbones and temples. If your wardrobe consists almost entirely of neutrals (like today’s collection comprised of camel, black, and grey), this color palette adds a quick hit of “warmth” just as well as a pair of cashmere mittens (seen strung to numerous coats on the catwalk). 

TREND TALLY: Windswept waves and burgundy eye makeup were both on deck at No. 21.

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