Ahead of her official Fenty launch party in Brooklyn this evening, Rihanna revealed what her fans have anxiously been anticipating: A look at the full collection. The pop icon has dropped a breadcrumb or two over the past few weeks, but this is the biggest reveal yet. And she gave first dibs to her followers—not beauty editors and fashion folk. It’s a smart move given that RiRi undoubtedly has more pull than any magazine, website, or blog. She is the ultimate influencer.
Along with 40 shades of foundation, the collection includes creamy Match Stix, Killawatt highlighter duos, a convenient roll of blotting papers, a series of brushes, a Beautyblender-like sponge, a rose gold Gloss Bomb, and what appears to be a pressed translucent powder. The range is wrapped in stark white and pale, millennial pink packaging that practically begs for a shelfie. And with names like Chili Mango, Yacht Life, Trippin, Fire Crystal, Confetti, Trophy Wife, and Hustler Baby on deck, there’s something for every guy (as seen on RiRi’s go-to hairstylist Yusef Williams) and bad girl.
While we’ll definitely report back on the exclusive happenings inside tonight’s Fenty fete, you can watch it all go down on Facebook at 7:15 and then shop the collection promptly at midnight via fentybeauty.com. Because if you didn’t live stream an event on social media, did it even really happen?